About Us
Not wanting to repeat ourselves again, the weather presented us with a challenge to ice cream sales in 2011 with some of the hottest spells of weather very early on in the season. The summer was pretty poor but the autumn was very dry so we were able to catch up to some extent. There is even talk about drought in 2012! The impulse ice cream market overall is down year on year but ICW are pleased that we performed ahead of the market with good sustainable growth and the outlook for 2012 is to remain optimistic.
Ice cream is an affordable treat and is seen to be able to ride out the peaks and troughs of changes to the economy, weather and it gives people moments of pleasure to simply enjoy……
The success of our distribution continues to be attributed to the following key benefits of trading with Ice Cream World:
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